MyTrialFinder's Clinical Trial Center on WebMD Finds the Depressed in July

It’s extremely rare that someone actively searches for a clinical trial. Sure, perhaps they do for Oncology studies, but for conditions like Depression, clinical trials aren’t exactly top of mind. If you don’t plant a seed to educate the public about what clinical trials are and provide a way to find participation opportunities in their neighborhood, they’ll never know about them. And unfortunately, those that know about clinical trials don’t exactly trust them.  Here lies the problem as to why the challenge of patient recruitment has not eased in the past 20 years. I've seen the same slide deck at DIA year after year. In fact, I'm convinced the term "bottleneck" was invented just to describe patient recruitment. We can’t solve all the problems with patient recruitment, but we’ve created something special that simply makes sense for the industry to embrace.  

We’re MyTrialFinder. We’re The exclusive sponsor of the Clinical Trial Center on WebMD. We’ve developed the simplest clinical trial directory that exists today and created a special program with WebMD to promote it throughout the WebMD consumer network. We’re promoting clinical research and doing it on a trusted, mainstream website that has over 92+Million unique visitors a month. As we add to our growing list of clients (sponsors, CROs and sites) we add more promotion on WebMD. Not only is it findable...it's usable too. I challenge any ordinary human outside of our industry to locate a study on www.clinicaltrials.gov and understand what they are reading.

For example, we’re heavily promoting many Depression and Diabetes studies this month (in addition to others). Here are some of the promotional “drivers” we’re using to find patients for Depression. We primarily limited our exposure to the cities that we have current studies to promote. In fact, we only promote current studies and have chosen not to be in the database building business. We connect subjects and sponsors that need each other today. We're a useful tool on a trusted website. I hope you'll have a look.

We share the same goal as you. Let’s support one another. If you agree having your research studies listed on the most trusted healthcare website in the country makes sense for you, give us a call. 631-683-5555.

Please scroll below to see examples of our clinical trial promotion on WebMD.

www.webmd.com/clinical-trial-center

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Clinical Trial Participants Slay a Dragon on Easter Sunday

On a recent family ski-trip to Park City, I found myself partaking in a salsa eating contest. I don't know about you, but I find 'West Coasters' are far more disposed towards spicy foods, hot peppers - and yes, really hot salsa too. I did it for fun, I did it to please my kids...and hey, it was an event for charity. 
However, there is something you should know about me...I've got reflux so bad, that if my medication isn't in my belly within an hour of waking up, my day is going to be a rough one. On this day in particular, we'd abandoned our hotel room so quickly to hit the last remaining ski day before the snow was gone for the season, that I forgot to take my medication. Little did I know that this would turn out to be one of the worst days to miss my little purple pill!  To make a long blog short, I lost - and lost fast. In my defense, the winner was twice my size, had a mullet, a big beard and a black t-shirt that read "Heathen". I had no chance, and while I was daintily eating my habanero salsa with chips, he was drinking his straight from the bowl. 

It's a cute story, but you're probably wondering what this has to do with clinical research. Good question. So did my wife.

When that salsa eating contest ended, I was a hot sweaty mess. That wasn't the worst part...I was breathing fire...and I could feel the burn from my throat to my abdomen. I summoned my wife to run over to the hotel for my Reflux pill STAT! 
And while she was gone I sat with a huge jug of icy water, enjoying every sip, every gulp... I suddenly became extremely religious, literally thanking god out loud for creating water, ice...whatever...I was just so thankful to be extinguishing the fire.  Suddenly, my wife appeared with pill in hand, coming to my rescue...and I thought of even more people to thank for this relief. The people I speak of are all the participants that made this medication possible, not just on "Salsa Day"...but everyday. I truly couldn't imagine life without this medication...and to those who gave of themselves to get this medication to market...I say thank you...you truly helped slay a dragon on Easter Sunday...And to Mullet-Man, I say...next time buddy, you wont be so lucky the next time you face The Dragon.

The Dr. Seuss and Clinical Trials Connection

While I’ve learned first-hand about the infinite joys of parenthood, one experience enjoyed this weekend taught me an old lesson, or two.

On Saturday, I took my children to see Dr. Seuss’s “The Lorax” at our local theater. Firstly, I realized how nice it’s been to become re-exposed to books I’d likely read in kindergarten, but may have failed to grasp at that age – or simply forgot. Many books, including the Dr. Seuss collection contain messages that are equally valuable to be reminded of as an adult. What’s particularly interesting, is how as an adult, we can relate our messages to, well, more adult themes. Being that I’ve ate, slept and dreamt about clinical research during these formidable past business start-up months – it was only natural that my mind associated the story of The Lorax to our industry. 

For those of you who haven’t had the pleasure of reading or watching Dr. Seuss’s The Lorax, the story is about a young entrepreneur who cuts down Truffula trees to harvest its crop without any regard for the environmental impact of the trees’ existence, or how a tree (or Truffula-less) society would impact future generations to come. Turns out, he cut all the trees, leaving the town without any capability to manufacture fresh air. The movie was beautiful to watch and as whimsical as a Dr. Seuss production could be…but it was the final message at the end of the movie that truly caught my attention…and it was this. UNLESS someone like you cares an awful lot, nothing is going to get better. It’s not.

So what’s the association with clinical trials you ask? Great question, my wife had the same one.

The trees, which are limited in quantity and extremely hard to find in the first place can represent the shrinking pool of future potential study participants. Study participants are great for our society, beautiful creatures, most of which don’t even understand the gravity of their contributions to the world…just like trees don’t pat themselves on the trunk for providing photosynthesis…Anyhow, every negative story aired or published in mainstream media that gives our business a bad name, without a future positive story on research – is another fallen Truffula Tree. Perhaps the trees in my whimsical daydream represent the willingness of our neighbors to participate in clinical trials…and every chopped tree chips away at the chances that they might someday plant a seed for future generation.

It’s a stretch I know, but think of it this way. Bad stories will never end. They seem to be part of the news cycle. There’s not much we can do to prevent them, but when we do see a tree cut down, why not plant a seed in its place. That seed might someday foster some good person’s willingness to contribution towards clinical research, and just might save or improve someone else’s life. Once again, I’ll leave you with the story’s message.

UNLESS someone like you cares an awful lot, nothing is going to get better. It’s not.

Clinical Trial Listings on WebMD Launching April 2012!

Clinical Trial Listings on WebMD Launching April 2012!

We would love to have a conversation with you about getting your studies listed on MyTrialFinder in time for launch next month.

MyTrialFinder can help get your studies in front of WebMD’s 91+ million monthly users, precisely when they seek out disease-specific content and gives the potential subject the opportunity to pre-qualify using an IRB approved questionnaire before being securely forwarded to the site.

What makes this opportunity so unique and exciting is that WebMD has unrivaled online traffic and credibility, and offers a trusted, mainstream venue that the industry has forever lacked. It is great for clinical research in general – and it will be great for your studies too.

Thank you for your interest in the Clinical Trial Center on WebMD, only from MyTrialFinder.

www.mytrialfinder.com

Contact Us!  sponsors@mytrialfinder.com

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Another negative story/"expose" on clinical trials in emerging markets airing on DATELINE tonight 7pm est

Another negative story/"expose" on clinical trials in emerging markets airing on DATELINE tonight.  What a shame.  One big reason sponsors go to these markets to conduct studies are the need for more patients to participate. Yet, clearly, conducting trials in these under-regulated climates is so risky.  Until these countries have established the necessary infrastructure, checks and balances, how about we just do a better job-recruiting patients in countries with systems "up to code"? The pool of patients is unquestionably there: Data shows 80% of those surveyed among the public are interested in participating in clinical research, yet less than 20% know how or where to get involved. And once they participate, 80% say they'd do it again! The pool of clinical trial participants in the U.S. is strong -- we just have to do a better job engaging and educating people through trusted channels.  Starting in April, MyTrialFinder is taking clinical trials mainstream on WebMD, the most trusted source for health information online with the largest audience of people seeking healthcare info. One huge leap closer to solving the problem.

http://openchannel.msnbc.msn.com/_news/2012/03/02/10561824-people-keep-falling-sick-how-poor-indians-are-recruited-for-clinical-drug-trials?chromedomain=insidedateline