Monday, July 2, 2012

MyTrialFinder's Clinical Trial Center on WebMD Finds the Depressed in July


It’s extremely rare that someone actively searches for a clinical trial. Sure, perhaps they do for Oncology studies, but for conditions like Depression, clinical trials aren’t exactly top of mind. If you don’t plant a seed to educate the public about what clinical trials are and provide a way to find participation opportunities in their neighborhood, they’ll never know about them. And unfortunately, those that know about clinical trials don’t exactly trust them.  Here lies the problem as to why the challenge of patient recruitment has not eased in the past 20 years. I've seen the same slide deck at DIA year after year. In fact, I'm convinced the term "bottleneck" was invented just to describe patient recruitment. We can’t solve all the problems with patient recruitment, but we’ve created something special that simply makes sense for the industry to embrace.  

We’re MyTrialFinder. We’re The exclusive sponsor of the Clinical Trial Center on WebMD. We’ve developed the simplest clinical trial directory that exists today and created a special program with WebMD to promote it throughout the WebMD consumer network. We’re promoting clinical research and doing it on a trusted, mainstream website that has over 92+Million unique visitors a month. As we add to our growing list of clients (sponsors, CROs and sites) we add more promotion on WebMD. Not only is it findable...it's usable too. I challenge any ordinary human outside of our industry to locate a study on www.clinicaltrials.gov and understand what they are reading.

For example, we’re heavily promoting many Depression and Diabetes studies this month (in addition to others). Here are some of the promotional “drivers” we’re using to find patients for Depression. We primarily limited our exposure to the cities that we have current studies to promote. In fact, we only promote current studies and have chosen not to be in the database building business. We connect subjects and sponsors that need each other today. We're a useful tool on a trusted website. I hope you'll have a look.

We share the same goal as you. Let’s support one another. If you agree having your research studies listed on the most trusted healthcare website in the country makes sense for you, give us a call. 631-683-5555.

Please scroll below to see examples of our clinical trial promotion on WebMD.

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